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Considerable thought, analysis, and qualitative information may be
necessary to settle on the right version of the model to run.
includes dozens of global variables that govern the main parts of the
model; combinations of these globals can produce estimates from
millions of possible specifications, even given identical input
variables. The choice among these models requires the same degree of
reasoned analysis and reanalysis, checking assumptions, and rerunning
that the appropriate use of any method does. The actual method of
ecological inference proposed in the book requires careful attention
to each item in the checklist provided in the concluding chapter
(Chapter 16); since several of the items require the user to consult
qualitative evidence and other substantive knowledge about the
problem, this program alone implements only part of the proposed
method. Moreover, even with considerable thought, some misinformation
or lack of information can sometimes lead to incorrect estimates;
Chapter 9 provides extensive examples of precisely what can go wrong
and under what conditions. If you have an example where you suspect
that EI does not recover the truth, then one of the problems discussed
in that chapter is likely at fault, and so you might consider some of
the alternative approaches and model extensions also given there.
Finally, if you are comparing EI results to an external source of information to judge the ``truth'', consider whether the external source may be biased. For example, an estimate from survey data is just an estimate and not necessarily be better than an ecological inference. One of the best academic surveys, the National Election Studies, overestimates turnout by 8-10% and vote for incumbent House candidates by about 8%. (Even the NES's ``voter validation studies,'' which check each respondent's turnout from public records, contain errors.) Other surveys, especially about controversial issues, or politically or personally sensitive topics, often generate larger biases. The point is that every source of information, ecological and individual, comes with some potential biases or errors.
See also the questions below on the advantages of EI, computational problems, statistical fit, and standard error interpretation.