Anchoring Vignettes for Privacy (Business - Record Linkage)
Question:
How much do businesses respect [your / "Name's"] privacy?
Response categories:
- Completely
- Usually
- Occasionally
- Not at all
Vignettes:
- [Jerry] signs up for an account at the local video
store. The rental record is shared with the affiliated video store in
a neighboring city.
- [Suzanne] signs up for an account at the local video
store. The store shares his rental record with the affiliated local
music store, which begins to send [Suzanne] coupons for
soundtrack CDs of movies that she has rented.
- [Roderick] sees a doctor to treat an illness. The doctor
calls in the prescription to the pharmacy via
a shared database. [Roderick]
begins to receive advertisements from the
pharmacy for drugs that treat his illness.
- [Anne's] bank shares information about its customers' income
and spending habits, including those of [Anne], with its
investment division. [Anne] now regularly receives
investment advertisements related to her recent purchases.
- A parent company creates a database with consumer information from its
subsidiary companies. The database contains spending habits at
its grocery stores, cable TV usage, telephone calls, and internet
surfing of many consumers, including [Marie]. The company offers
this information for free on its website.
Privacy Vignettes Main Page
Anchoring Vignettes Site
| Committee on Privacy in the
Information Age