Anchoring Vignettes for Privacy (Business - Record Linkage)


Question:

How much do businesses respect [your / "Name's"] privacy?

Response categories:

  1. Completely
  2. Usually
  3. Occasionally
  4. Not at all
Vignettes:
  1. [Jerry] signs up for an account at the local video store. The rental record is shared with the affiliated video store in a neighboring city.
  2. [Suzanne] signs up for an account at the local video store. The store shares his rental record with the affiliated local music store, which begins to send [Suzanne] coupons for soundtrack CDs of movies that she has rented.
  3. [Roderick] sees a doctor to treat an illness. The doctor calls in the prescription to the pharmacy via a shared database. [Roderick] begins to receive advertisements from the pharmacy for drugs that treat his illness.
  4. [Anne's] bank shares information about its customers' income and spending habits, including those of [Anne], with its investment division. [Anne] now regularly receives investment advertisements related to her recent purchases.
  5. A parent company creates a database with consumer information from its subsidiary companies. The database contains spending habits at its grocery stores, cable TV usage, telephone calls, and internet surfing of many consumers, including [Marie]. The company offers this information for free on its website.

Privacy Vignettes Main Page
Anchoring Vignettes Site | Committee on Privacy in the Information Age