Pre-Election Survey Methodology: Details From Nine Polling Organizations, 1988 and 1992

Citation:

D. Steven Voss, Andrew Gelman, and Gary King. 1995. “Pre-Election Survey Methodology: Details From Nine Polling Organizations, 1988 and 1992.” Public Opinion Quarterly, 59: 98–132. Copy at http://j.mp/2n6au5o
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Pre-Election Survey Methodology: Details From Nine Polling Organizations, 1988 and 1992

Abstract:

Before every presidential election, journalists, pollsters, and politicians commission dozens of public opinion polls. Although the primary function of these surveys is to forecast the election winners, they also generate a wealth of political data valuable even after the election. These preelection polls are useful because they are conducted with such frequency that they allow researchers to study change in estimates of voter opinion within very narrow time increments (Gelman and King 1993). Additionally, so many are conducted that the cumulative sample size of these polls is large enough to construct aggregate measures of public opinion within small demographic or geographical groupings (Wright, Erikson, and McIver 1985).

Last updated on 03/27/2017