Journal Article

We show that propensity score matching (PSM), an enormously popular method of preprocessing data for causal inference, often accomplishes the opposite of its intended goal --- thus increasing imbalance, inefficiency, model dependence, and bias. The weakness of PSM comes from its attempts to approximate a completely randomized experiment, rather than, as with other matching methods, a more efficient fully blocked randomized experiment. PSM is thus uniquely blind to the often large portion of imbalance that can be eliminated by approximating full blocking with other matching methods. Moreover, in data balanced enough to approximate complete randomization, either to begin with or after pruning some observations, PSM approximates random matching which, we show, increases imbalance even relative to the original data. Although these results suggest researchers replace PSM with one of the other available matching methods, propensity scores have other productive uses.

Researchers who generate data often optimize efficiency and robustness by choosing stratified over simple random sampling designs. Yet, all theories of inference proposed to justify matching methods are based on simple random sampling. This is all the more troubling because, although these theories require exact matching, most matching applications resort to some form of ex post stratification (on a propensity score, distance metric, or the covariates) to find approximate matches, thus nullifying the statistical properties these theories are designed to ensure. Fortunately, the type of sampling used in a theory of inference is an axiom, rather than an assumption vulnerable to being proven wrong, and so we can replace simple with stratified sampling, so long as we can show, as we do here, that the implications of the theory are coherent and remain true. Properties of estimators based on this theory are much easier to understand and can be satisfied without the unattractive properties of existing theories, such as assumptions hidden in data analyses rather than stated up front, asymptotics, unfamiliar estimators, and complex variance calculations. Our theory of inference makes it possible for researchers to treat matching as a simple form of preprocessing to reduce model dependence, after which all the familiar inferential techniques and uncertainty calculations can be applied. This theory also allows binary, multicategory, and continuous treatment variables from the outset and straightforward extensions for imperfect treatment assignment and different versions of treatments.

The Chinese government has long been suspected of hiring as many as 2,000,000 people to surreptitiously insert huge numbers of pseudonymous and other deceptive writings into the stream of real social media posts, as if they were the genuine opinions of ordinary people. Many academics, and most journalists and activists, claim that these so-called ``50c party'' posts vociferously argue for the government's side in political and policy debates. As we show, this is also true of the vast majority of posts openly accused on social media of being 50c. Yet, almost no systematic empirical evidence exists for this claim, or, more importantly, for the Chinese regime's strategic objective in pursuing this activity. In the first large scale empirical analysis of this operation, we show how to identify the secretive authors of these posts, the posts written by them, and their content. We estimate that the government fabricates and posts about 448 million social media comments a year. In contrast to prior claims, we show that the Chinese regime's strategy is to avoid arguing with skeptics of the party and the government, and to not even discuss controversial issues. We show that the goal of this massive secretive operation is instead to distract the public and change the subject, as most of the these posts involve cheerleading for China, the revolutionary history of the Communist Party, or other symbols of the regime. We discuss how these results fit with what is known about the Chinese censorship program, and suggest how they may change our broader theoretical understanding of ``common knowledge'' and information control in authoritarian regimes.

This paper is related to our articles in Science, “Reverse-Engineering Censorship In China: Randomized Experimentation And Participant Observation”, and the American Political Science Review, “How Censorship In China Allows Government Criticism But Silences Collective Expression”.